Case Study
Liberation at work.
Telstra invited Alyve to bring Human Centered Design capability to inform, validate and help deliver Australia’s first fixed-mobile convergence solution.
Context
Approach
Over 18 months, working in an exciting and fast Agile environment, The Alyve Lean Design Squad, consisting of researchers, service designers, UX designers and front-end developers, worked with Telstra to design the product, develop the solution and build the capabilities to launch Liberate – a market-leading unified communications solution for the Enterprise market.
Alyves’s research concluded that the target customer was not a viable market for the product. With this evidence, management could pivot and focus on Enterprise as a validated segment, focusing efforts on delivering a new App, self-serve portal and a mobile-only Unified Communications offering.
The results
Liberate is for customer-facing staff who want a better way to manage their work and personal calls when on the move.
Targeted to Small Businesses but lacking customer insights, the team could not make decisions on scope or the longer-term product vision.
The Alyve Lean Design Squad, consisting of researchers, service designers, UX designers and front end developers, provided the necessary approach and execution to increase Telstra’s capability to deliver the project including:
Reduced the costs of inefficient exploration away from the core purpose of the project
Ability to pivot and focus on a validated segment, reducing risk and improving ROI
Reduced costs of current build plan by cutting unnecessary features
Reduced risk and failure demand with improved product design and end-to-end service experience
Ability to measure the success of the end-to-end experience post-launch
The design and implementation of end-to-end processes and capabilities to bring the product to market and dynamically support customers