The astronomical rise of generative Artificial Intelligence (AI) has, without a doubt, forever changed the way we live and work. But is that a good thing?

In today's rapidly evolving digital landscape, artificial intelligence (AI) tools have become a game-changer. They're not just for tech gurus anymore - they're providing immediate value to people across all sectors.

Across all industries, business models are changing. From tourism to fashion and entertainment to e-commerce, business leaders are turning to tech to engage their customers and grow their margins. But there’s an ongoing duality at play.

Telcos need to become much better at collaborating to capture the huge value that 5G will bring.

Digital transformation investment has far too many strategic implication for your board to not be involved. Here we explore how to involve them.

If there’s one thing that makes a digital transformation magical, it’s nailing the process for everyone involved. When you do, you turn a "meh" project into an all-out success. For us, that magic happens when we help an organization solve its biggest problem, with their staff so involved they feel like they designed the solution themselves and we just helped them bring it to life.

Artificial Intelligence (AI) is revolutionising the marketing landscape. At Alyve, we’re not just observers of this revolution - we’re active participants, helping businesses like yours design and implement effective AI-powered marketing strategies.

With so many new data-driven and targeted marketing techniques now possible, businesses need to be careful they are not simply creating smarter and smarter spam. A recent study reveals some personalised techniques are doing more harm than good.

As digital marketing techniques gained acceptance and matured over the last few years, the momentum to collect and utilise data has rapidly gathered pace.

In this series of articles, we have looked at a few of the key concepts covered in Pine and Gilmore’s book “The Experience Economy”, which builds on the concept of making the customer experience a product in itself. In this article, we will discuss what is required to lead the process of creating an exceptional experience.

This series looks at the concepts from Pine and Gilmore’s book “The Experience Economy” from a wholistic business perspective in order to understand the customer’s point of view and use these insights to design new experiences. In the first article we examined how business offerings progress through stages of economic value from a customer perspective. In this article we will turn our attention to the four phases of business transformation, which will help you get a sense of where your business is heading.

Over the last decade Australia really enhanced its reputation as “the lucky country”. While other economies were struggling with the fallout of the GFC Australia’s economy was strong. But this success has come at a cost. While many global businesses were rapidly transforming around the needs of the customer and the impacts of digital technologies, many Australian businesses were slow to react.